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With our fast-paced
lifestyles and our less-than-ideal dietary habits, it's no wonder that
health clubs and gyms are appearing everywhere. These centers are very
important for many people, because it forces them to have the discipline
to workout on a regular basis. But do remember that gyms exist to make
money. And where money is involved, trust that there will be some people
who will go to great lengths to take it away from you! Disgruntled gym and
health club clients have plenty of stories to tell. Learn from them and
save yourself from shady gym operators.
Gym
Scams 101
Ridiculously Low Rates
- It's becoming increasingly crowded out there. With so many gyms fighting
each other over customers, membership fees are plummeting. However, you
should remember that operating a gym is a very expensive endeavor. In
order to provide customers with the best experience, the gym or health
club must have plenty of operating capital. Low-end gyms, while having
much cheaper rates, mean bad exercise equipment, crowded areas, less
sanitary facilities and less customer focus. When choosing a gym or health
club, it may be best to go to the more expensive places.
Bait and Switch –
Be careful you don’t purchase a membership at a small pre-sale location
set up overnight promising an opening at a certain date having “this and
that” with some spectacular 15,000 or 20,000 sq. ft. facility only to
find they open with half what they promised. Wait until the actual
facility opens and is operating in real time so you can see all of the
“this and that” they actually have, far to many people have been duped
into this bait and switch method of selling something that is not really
there. Wait until you see they have actually opened, and especially to
see if they even open at all, you may not even want to become a member
of that particular gym after you see the amenities they actually have to
offer. It is much safer joining an established gym that has a proven
track record and one that has been operating successfully for at least 5
years in the community.
Chain Operators –
Keep in mind chain
operations are merely using the trade name only of the chain, these
operations are typically not owned and operated by the major chain company
itself. The financial strength of the operation in question is only as
strong as the principals themselves, ask around, see if the principals in
question hold a good and reputable name within the community for paying
their bills and being good business people in general, a little research
could save you your hard earned money.
Beware of False Advertising
- There are many gyms that advertise low-rates, zero-membership fees, or
some other way that you can save when joining. However, most of these gyms
get the money out of the customer, one way or the other. Be sure to read
the contract for any hidden charges that they may impose. Others advertise
huge discounts, only to cripple or limit much or their services until the
member pays in full. Others, on the other hand, flat-out lie about their
services and member benefits. Be sure to ask a lot of questions and
inspect the service agreement fully.
Dubious Accreditations
- There are so many certificate-giving bodies out there from state and
community organizations that few are worth more than the paper it's
written on. Be sure to double-check on what accreditations the gym claims
to have and see if they come from a truly prestigious or note-worthy
organization. The same goes for the so-called certified-instructors many
gyms have. Be wary and be sure to research these claims.
Poor Equipment and Facilities
- This is what you pay for the most, the ability to use large, specialized
equipment. Always inspect the entire gym and its facilities well before
you commit to signing up, even workout there once to get the feel and the
real vibe of the facility. The place should also be spacious and fresh
smelling - it should not be crowded and not smell like a sweat shop, good
clean circulation in a gym is critical and often overlooked. Many gyms
sign up more customers than they can actually handle. The result is that
many members have to wait in line to use the particular gym equipment they
want. This also means that the equipment is constantly being used and
prone to more damage not to mention the unsanitary condition equipment
gets from not being cleaned and disinfected properly.
Sleazy Contracts
- Always read what's printed on the service contract. Three year
memberships, high deposit fees, extra charges - these can be all hidden
inside the contract and its existence conveniently not mentioned by the
sales team. Always turn on the alarm when you encounter provisions
requiring you to shell out more money or penalize you for cutting your
membership short.
Double Dipping - This is a relatively new trick dishonest and money
starved gym owners have been doing lately. Since they have your account
number for monthly electronic fund transfers they simply take another
payment from your account from time to time (this is actually fraud). When
the unsuspecting member that watch's their account closely notices this,
the gym merely puts it off as an honest mistake and something must have
happened at the bank.
Please read this following article provided by Club Industry's Fitness
Business Pro:
http://fitnessbusinesspro.com/mag/fitness_eye_industry/
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